STR Nexus
Kulachka Studio
Sensory Design and Ayurveda for hospitality
Philadelphia, PA65 countries traveled
Led by Svetlana Hanover, with Jon and Dr. Robert
Featured expert · The Expert Hub
Kulachka Studio
The art and science of how a stay feels.
Featured expert
- operating short-term rentals at scale
- 15 years
- for her inn to become the top-rated stay in its region, on organic marketing and word of mouth
- 6 months
- Certified Ayurvedic Educator
- 2014
- Certified AI Specialist
- 2025
What the studio does here
Every guest experience in the workspace is Kulachka Studio's: taught step by step, costed to the cent and written out to the last message. Each grew from the method the studio ran on real guests at the Pump House. The tips in each lesson are Svetlana's, from hosting since 2010.
The studio also works with hosts directly. It reads and rewrites a listing, designs an experience or a space for one property and, by application, moves in to build a whole property's experience on site. Remote work starts and arrives in your free workspace; on-site work starts with a conversation.
Kulachka Studio designs how a guest feels in a space, from the first 600 seconds inside the door to the quiet of the second morning. The work draws on two bodies of knowledge, Ayurveda and the neuroscience of the senses: the way scent reaches memory before thought, the way warm light tells the body it is safe to rest, the way weight and texture settle a tired mind. A guest arrives depleted from travel, and a space designed this way brings them down without their knowing why. The studio designs that space, builds the systems that let a host deliver it the same way every stay, and teaches the method to hosts who want to create it themselves. It is led by Svetlana Hanover, a Certified Ayurvedic Educator whose own inn became the top-rated stay in its region. What a guest takes home is wellness.
The Pump House, the inn in the Poconos where the method was tested, guest by guest.
The space, the systems, the feeling.
- The space. Scent, light, texture, sound and warmth, arranged to carry a guest from alert to at ease.
- The systems. SOPs and software, so the same welcome lands every stay, whether you are there or not.
- The feeling. Wellness, received. What a guest carries home.
- Svetlana Hanover leads the studio and delivers the work herself.
- Jon Hanover the studio's music sommelier and the Pump House's former executive chef, comes on every on-site engagement.
- Dr. Robert the cat, travels on every on-site engagement and tests each pet-friendly touch first.